Pop at HoF is the first project to come from The Great Retail Revival and is focused on discovering promising new retail brands and providing them with a platform to access mainstream consumers to achieve their full business potential.
Given House of Fraser’s tremendous retail success and reputation in delivering ‘firsts’ in retail, they are ideal partners, and the natural choice for our first project, Pop at HoF. We are thrilled that they have agreed to partner with us on this project and to provide such needed and valuable support to promising, less established retail brands.
House of Fraser will provide the retail stage for our competition winners to flex their retail muscles, and utilising The Great Retail Revival’s combined professional expertise and support, prove their potential over a two-week pop-up event within House of Fraser, Oxford Street - selling direct to House of Fraser customers on the ground floor of the Oxford street store and online on House of Fraser's successful retail website.
Our aim is to find promising young retail brands who will tangibly benefit from experience, knowledge and a platform that they may never have been able to access alone.
Ultimately, more successful retailers means more employment, higher purchasing power, better living standards and a greater ability to support retail which leads to thriving high streets, town centres and online retail business – all of which are at the core of The Great Retail Revival.
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